The Director of Communications and Marketing is responsible for all facets of marketing and communications for Second Nature. This includes planning, development and implementation of Second Nature’s communications, marketing, and public relations activities.
The ideal candidate will be a strategic leader and systems thinker who creatively connects our marketing and communications activities with the organization’s mission to accelerate climate action in, and through, higher education. This position will also develop and lead the marketing and communications objectives in our newly completed “Climate Leadership 3.0” strategic plan.
As a member of the senior management team, the Director of Communications and Marketing will be involved in organization-wide strategic planning, program evaluation, and management. The position reports to the President.
Position Responsibilities
Strategy & Management
- Lead the design, development, and implementation of a Marketing and Communications Plan
- Ensure the goals and objectives in the Marketing and Communications Plan are achieved
- Ensure that evaluation systems are in place related to these goals and objectives for updating and reporting progress
- Work with the Director of Finance & Operations to develop annual budgets that ensure the appropriate systems, staffing and procedures are in place to support marketing and communications
- Collaborate closely with program staff to design and implement communications strategies and effective messaging for organizational and project-specific goals
- Work with Second Nature’s DEIAJ Associate and program staff to ensure our marketing and communications reflect our organizational DEIAJ values and reach diverse audiences
- Maintain key relationships at member institutions and organizational partnerships that support organizational marketing and communication goals.
Brand Management
- Ensure that brand identity, messaging and marketing and communications strategy are consistent across all organizational efforts (programming, development, network support)
- Develop, implement, and evaluate marketing and communications campaigns related to programs, special events, and donor cultivation
Content Strategy and Management
- Lead the strategy and generation of engaging digital content on Second Nature’s website, social media, and email channels that leads to measurable improvements in stakeholder engagement and action
- Work with staff in the development, distribution, and maintenance of any print and electronic collateral including, but not limited to the annual Impact Report, case studies, brochures, newsletters, and white papers
Press and Public Relations
- Identify trends, monitor current events and influencers to anticipate opportunities for Second Nature to engage in and/or lead the national conversation on climate action and higher education
- Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
- Develop close partnerships with members of the media
Fundraising and Events
- Advise the President on development opportunities, grant proposals, and fundraising appeals and activities.
- Occasionally represent Second Nature at public events
Qualifications
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Advanced degree preferred in the areas of communications and marketing related field (e.g. marketing, business administration, management, advertising, journalism, and/or communications) or at least five years of professional experience, including strategic leadership of marketing and communications, with strong preference given to candidates with a background at non-profit organizations or higher education institutions focused on climate or sustainability
- Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities
- Strong creative, strategic, analytical, organizational and personal skills
- Experience overseeing the design and production of online and print collateral and publications
- Excellent oral communication, writing and editing skills
- Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
- Relevant computer program literacy required – SalesForce and Adobe Design Suite experience preferred
- Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team
- Flexible and a self-starter; able to manage multiple concurrent projects while also being highly detail-oriented with an attention to quality
- Personal qualities of integrity, credibility, and a commitment to Second Nature’s mission to accelerate climate action in, and through, higher education
Studies have shown that women, people of color, and other under-represented groups are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. Second Nature will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
Position Classification, Salary and Benefits
This is a full-time (40 hours/week), salaried position. Compensation will be commensurate with experience within a range of $80,000 to $95,000. This position is fully remote with minimal travel requirements (1-2 times per year).
A competitive benefits package is provided. Benefits include 80% organization paid health insurance, 3% retirement plan match and a $200 monthly work-from-home stipend.
Second Nature is an equal opportunity employer and does not discriminate based on any of the following: race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression or gender characteristics, national origin, religion, marital status, medical condition, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.
Second Nature is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Second Nature will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact info@secondnature.org
People from systemically minoritized groups are strongly encouraged to apply.
Application Process
Submit a cover letter, resume, the marketing / communications deliverable you are most proud of.
Review of applications will begin on January 18, 2023.
Please direct questions to: info@secondnature.org
