About GoodTime
Every meeting should move you closer to achieving a clear outcome—whether it’s bringing an idea to life, hiring the best candidate, or closing a sale. GoodTime brings the right people together to make it happen. Over 300 leading companies like Spotify, Slack, Pinterest, Okta, HubSpot, and Box have scheduled more than 7 million smart meetings with GoodTime. Learn more at goodtime.io.
About the Role:
We are looking for a highly motivated and experienced Director of Brand and Content Marketing to lead our brand and content efforts. The ideal candidate should come from a high-growth B2B/SaaS background with experience building awareness and evolving brands through engaging content and storytelling. The Director will lead the development of a comprehensive and cohesive brand and content strategy, creating a strong and recognizable brand presence across all channels. This person is not someone who likes to do things “by the book” or just focus on strategy. We are looking for someone to push the limits of our brand and content and take these efforts to the next level. They must be a strong strategic leader, but also comfortable rolling up their sleeves to do the work with the team.
This role will report directly to the Head of Marketing and will work closely with cross-functional teams to ultimately drive pipeline and revenue for the business.
What You’ll Do:
- Oversee brand strategy and execution to build awareness and constantly evolve the brand
- Develop and execute a content strategy across all channels and mediums that engages our audience throughout the funnel leading to business results
- Lead SEO efforts that drive measurable organic traffic growth
- Oversee social media and Slack community management efforts, including content creation, engagement, and growth
- Evolve brand messaging and tone of voice to ensure our brand and content break through the noise
- Oversee brand and association sponsorships and influencer marketing
- Collaborate with the marketing team and produce content for events and webinars
- Work closely with the growth marketing team to deliver campaigns that drive leads, pipeline, and revenue; support CRO efforts
- Collaborate with partnerships team on partner marketing/co-marketing efforts
- Assist with public relations and communications efforts
- Report on the success of brand and content initiatives and analyze performance to inform future marketing initiatives
- Keep up with industry and customer trends, integrate new ideas and best practices into our content strategy, and eagerly adopt novel channels and approaches for content creation and distribution.
- Manage a team of internal and external content creators
What You’ll Need:
- Minimum of 8 years of experience in content marketing with at least 4 years in a brand/content leadership role at a high-growth B2B/SaaS company
- Demonstrated experience in brand strategy, messaging, and tone of voice development and evolution
- Proven expertise developing content for different mediums (ads, landing pages, website copy, long-form content, video, email, and more) to achieve the desired business result
- An expert in SEO, content creation, and distribution across all channels
- Hands-on experience growing a presence on social media and building/managing an online community
- Strong communication and leadership skills, with the ability to work cross-functionally and manage multiple stakeholders
- Able to quickly understand new industries, products, and ICPs to guide content
- Experience managing a team of internal or external content creators
- Familiarity with project management tools (Asana, Monday, etc), Google Analytics, Google suite, SEO tools (SEM Rush, Ahrefs), and WordPress
Compensation
The salary range for this role $150,000 - $175,000
Our Culture
GoodTime is entering uncharted territory in making meetings smarter! To conquer our goals, we've implemented a Culture of Entrepreneurship. Our Culture of Entrepreneurship is built on three pillars; autonomy, accountability, and alignment. As a teammate at GoodTime, you will need to rely on and embody these traits to get the job done successfully. Being in this culture means owning your role, and balancing autonomy with company alignment.
The Culture of Entrepreneurship should be a difference maker in helping you and our clients, teammates, and friends create a future where every minute counts.
You might be a good fit for GoodTime if you:
- Like to work with amazing people! (seriously, our own teammates’ words)
- Dislike politics and “red tape”
- Are friendly, always willing to lend a helping hand
- Can make a path forward, even in ambiguous situations
- Are Humble, able to admit your failures (we’re all human)
- Love to learn, self-taught in many areas
- Are willing to give and receive feedback because you care
- Are bored without a hard problem to solve
- Enjoy seeing your hard work make real impact, and controlling your own success
Commitment to You
The more diverse and inclusive the workplace, the more our product, community, and company can flourish. As a prospective teammate, we don’t expect you to “check” every box here. If you believe in the vision and values at GoodTime, please apply! We’re proud to support and be an ally to the BIPOC community, women, veterans, and those recovering from the various effects of the pandemic.
Benefits/Perks
- Remote first culture, with fully paid bi-annual company get togethers for ALL teammates
- Flexible time off (R&R), 3 company-wide Mental Health Days (where you can truly disconnect and know that your coworkers are resting too!), and end of year company shut down
- Parental Leave in accordance with local regulations (including adoption placement)
- $500 home office reimbursement
- Up to $500 towards self-selected learning and development
- Paid subscription to Calm app
- Pre-IPO Stock Options
Please Note: No 3rd Party Agency/Recruiters will be considered.
