Who We Are
We’re Moonwalk. We’re the easiest way to build community in Web3 using no code tools. We help brands and creators engage and reward their communities using digital assets such as NFTs, tokens and branded wallets.
Our mission is to make it easy to create communities that foster direct connections with fans and customers using digital assets that unlock digital and IRL experiences.
We’re a group of inspired creators who believe the new medium of Web3 using NFT’s and digital assets allow individuals to participate in the development and growth of brands and communities like never before. We are obsessed with delivering easy to use, intuitive and effective products as an on ramp into Web 3.0 and the Metaverse.
There are common traits we look for in all new team members regardless of their role. First, we look for candidates who will thrive in a culture like ours, where we lead with trust, and embrace feedback in all directions. We are looking to attack team members who want to contribute in a meaningful way to the growth of this new medium.
About the role
We are seeking a Director / Head of Growth Marketing who has a proven track record in growth marketing for a B2B company. You are passionate about data-driven storytelling and results-driven marketing campaigns. You will be responsible for building awareness campaigns of our SaaS platform and products along with developing a solid marketing pipeline to drive customer acquisition and retention across verticals and new markets. Working collaboratively with business development, customer success, analytics and product leaders, you will own both go-to-market and lead generation campaigns. You are highly analytical and are obsessed with measuring and reporting results.
This is a fast-moving start-up, and we value an agile, hands-on, data-driven, and decisive marketer.
What You'll Do:
- Work with internal and external resources to create and craft compelling content, offers, and assets to educate the marketplace via organic and paid media campaigns, emails, partner marketing programs, and social channels - focusing on data-driven storytelling.
- Help develop and launch Go To Market (GTM) plans and customer lifecycle development (eg. acquisition, retention, and churn win-back).
- Help scale Moonwalk’s business by leveraging paid and non-paid channels to hit acquisition targets while driving costs down.
- Lead the entire lifecycle of demand marketing programs, including developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
- Partner with our PR agency to develop campaigns to target new markets.
- Develop and refine marketing qualified lead process for inbound lead generation to enable lead capture, drive qualified lead handoff, and measure cost-per-lead.
- Build nurture campaigns generated from lead generation campaigns.
- Support the product team in crafting scalable product go-to-market campaigns with a focus on awareness and adoption.
- Create internal and external product marketing materials that create product brand consistency.
- Responsible for creating sales marketing materials.
- Measure and report performance of marketing campaigns: assess against goals (ROI & KPI).
- Oversee the development and daily operations of our social media accounts.
Who We're Looking For:
Nice to have:
Moonwalk is an equal opportunity employer. Individuals seeking employment at Moonwalk are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, or veteran status.
