About Sora Schools
Our mission is simple: build the replacement to the broken U.S. education system. No compromises, no reform. Most schools continue to do the same things they’ve always done: making students memorize content, test them, score them, and rank them. Unsurprisingly, students are losing their creativity and motivation, and are utterly unprepared to succeed in the real world.In our virtual program, middle and high school students work on passion-based projects that they get to create and take wherever they wish. They don’t attend lecture-based classes or read old textbooks — they’re building video games, writing fantasy novels, conducting scientific research, and more! We connect them with industry mentors to expose them to new careers and fields of study. Students learn not only the full breadth of academic subjects but also important soft skills and subjects such as financial literacy, philosophy, and more. Our school is organized in small, tight-knit cohorts so every group of students and faculty can feel close and engaged in their community.We’ve embarked on our journey to accelerate students toward their wildest dreams. We can’t wait for you to join us!
Digital Marketing Specialist
We are seeking a Digital Marketing Specialist who has at least 3 years hands-on experience working in digital advertising platforms and who understands the fundamentals of website & campaign optimization to drive conversions.
Pay Range and Location
65-85K depending on experience
This is a remote position. Candidates in the New York area are considered a plus to easily have in-person meetings with other team members working around the same initiatives.
Web, SEM & SEO
- Manage and update www.soraschools.com web page content to drive continuous improvement for engagement rate and conversion based on user behavior and analytics, utilizing best practices and tools like HotJar and Google Analytics.
- Create high-performing landing pages for paid & organic traffic and lead generation forms by utilizing WordPress/Elementor, Unbounce, HubSpot, Calendly, etc.
- Create & run paid search and social ads paired with landing pages to drive conversion through lead-generation forms for weekly live Sora Schools Info Sessions.
- Utilize WordPress plug-ins to customize content for the user based on geolocation, paid ads, UTM parameters, new/returning visitors, etc. to provide a highly customized user experience that increases engagement time and converts.
- Work closely with the in-house design team on creative assets required for external marketing.
Email & SMS
- Manage email and SMS nurture campaigns and personalized multi-touch journeys, including developing workflows and rules utilizing HubSpot and Sakari.
- Create campaign email assets in HubSpot and landing page assets in WordPress/Elementor or Unbounce including basic updating of HTML and CSS as necessary to ensure proper rendering in all major email clients and browsers as well as on all device types.
- Create campaign audiences and segmentation rules to enable targeted audience strategies.
- Troubleshoot complexities that arise from marketing automation activities.
Analytics
- Analyze paid and organic traffic and behavior utilizing Google Ads, Google Analytics, Meta Business Suite, ClickCease, HotJar and make changes to paid ads, landing pages, email marketing, SMS, etc. based on data and user behavior.
Key Competencies
- High proficiency with the following tools: HubSpot, WordPress/Elementor, If-So, Unbounce, Calendly, Google Ads, Google Analytics, Google Tag Manager, ClickCease, HotJar, Figma, Photoshop, Sakari, Zapier etc.
- Principal knowledge of using HTML/CSS within WordPress or other CMS.
- High-level personal interest in new modern online marketing tools and techniques.
- Strong understanding of demand generation strategies campaign execution tactics and best practices in marketing data usage and reporting capabilities
- Ability to manage multiple projects simultaneously with aggressive deadlines while maintaining a high standard of accuracy and marketing excellence
- Highly organized detail oriented and autonomous but also collaborative and able to work cross-functionally
- Core knowledge of integrations and dataflow between various marketing automation systems
- Strong communication skills both verbal and written.
Education and Experience
- A minimum of 3 years of DTC, B2C, or B2B marketing experience.
- Experience in a high-growth company, targeting significant MoM growth is considered a plus.
- Bachelor’s degree preferred, but not required
Working at Sora Schools
Sora offers a collaborative, team-oriented environment with colleagues who deeply care about our mission. We’re fully remote with members living around the world, and believe in flexibility to ensure we can all live a full life. And of course, we offer US full-time team members full healthcare benefits, a 401k with company matching, stock options, as well as professional development opportunities and a work from home stipend.
Equal Opportunity Statement
Sora Schools is an equal opportunity employer that is deeply committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, age, gender, religious or political beliefs, national origin or heritage, marital status, disability, sex, sexual orientation or gender identity, genetic information, pregnancy, status as a protected veteran or any characteristic protected by federal, state, or local laws. Our commitment to diversity, equity, and inclusion not only reflects our values but also enriches our ability to do our work.
Accommodation Request
Please let your Sora contact know if you would like to request reasonable accommodations during your application or interviewing process.
Background Check
All full-time team members are required to go through a background screening prior to employment upon hire. Additionally, if you are based in the U.S., we are required to complete an I-9 to confirm to show that you are authorized to work in the United States.
