- Join our global marketing team for a leading EdTech company
- Drive our digital campaign strategy across AU, UK and US
- Permanent role, located in Sydney, working from home and in the office
Why Join Us?Do you want to make a positive impact on the education of future generations? If the answer’s yes, then we want you here at ClickView. We believe in using the power of video to transform traditional education, allowing students and teachers to foster a creative and innovative educational environment, from wherever they are.
At ClickView, we look for passionate professionals who are seeking a hands-on role in a dynamic organisation. In turn, we invest in our staff to enhance overall team performance and achieve growth together. You can expect support and investment in your future career plus the day-to-day benefits of an open plan and vibrant work environment.
Are you ready to take your first step with us?
The role:
As a Digital Marketing Specialist, you will be responsible for driving and supporting global marketing activity for Australia's leading educational video company, in order to support customer acquisition and retention. We're looking for someone who can coordinate multi-channel campaigns in Australia, the United Kingdom and the United States, to build brand awareness, generate leads and drive usage with current customers.
You will work toward building a comprehensive understanding of our target audience - key decision-makers in schools - and assist in writing copy to appeal to this persona.
The successful candidate will lead the marketing automation at ClickView, along with coordinating our social media marketing. You will increase engagement through social media channels, including LinkedIn, Facebook, Instagram, Twitter and YouTube.
Your responsibilities include:
- Design, implement and manage campaigns across digital and traditional channels, including email, social and, in some cases, print.
- Lead our social channels and enhance engagement through drafting brand-consistent social media copy.
- Build and share reports and detailed analysis on industry and social media results and trends.
- Build assets for email marketing, presentations and brochures that aid customer onboarding, re-engagement and nurturing.
- Provide monthly analytics of all company platforms and SEO reporting.
- Monitor and conduct quality controls of website content, digital campaigns and landing pages.
- Collaborate with various teams to update website landing pages and post company updates.
- Management of the ClickView blog, along with creating and reviewing articles.
- Drive operational marketing activities, including, security updates, content updates etc.
Requirements: - Bachelor’s degree in marketing or equivalent
- At least 3-5 years full-time digital marketing, social media, public relations, communications or related experience required.
- A data-driven mindset with knowledge of Google analytics and ability to create comprehensive reports
- Experience creating and executing email and social media marketing campaigns
- Previous hands-on experience with CRM and marketing automation, preferably Salesforce
- Understanding or experience with SEO/SEM campaigns and paid advertising is desirable
- Excellent written communication skills
- Ability to handle multiple priorities at once and deliver
- Acute attention to detail and well-organised
Benefits: - Extra paid Wellbeing and Volunteering leave - to care for yourself and others 🚴
- Flexible working hours and arrangements - to accommodate for different working preferences and personal situations 🏠
- 100 days working from anywhere - work remotely from a different location for up to 100 calendar days per year 🌎
- Learning and Development budgets - professional opportunities made available to all our teams, so you can continue growing to be the best you 🥇
- Wellbeing Policy - with access to EAP and wellbeing apps, we put your mental health and wellbeing at the forefront of what we do 💆♂️
- Generous parental leave policy - we offer an additional 12 week’s full pay 🚼
- Regular social events and conferences - We celebrate the hard work of our team with regular catered social events and conferences across all offices 🥂
