Digital Marketing Specialist

IN A NUTSHELL

At Bellroy, we believe in balance. Art + science. Design + data. Intuition + technology. We are proud of the products we put out into the world, and like to know that they are being supported as best they can by all parts of the business. We’re growing and on the search for a Digital Marketing Specialist to support our Digital Sales team so we can get Bellroy into more corners of the (digital) world. You’ll be supporting us in the execution and optimisation of our global digital advertising program, focusing your time across Google, Facebook and Amazon. 

You’ll be joining a team of passionate marketing professionals who value curiosity, and embrace the idea of the new and untried. You’ll also have the chance to collaborate cross-functionally with many Bellrovians, forging strong relationships with our Data, Creative and Tech teams. You’ll also have direct lines of communication with the very best Google and Facebook account teams. You can expect there will be plenty of growth opportunities for you, including exposure to strategic planning sessions and testing new ad products in advance of the wider market.

Bring us your detail-oriented brain and desire to develop your skills. In return, we’ll offer you a world-class team to learn from, the support you need to flourish and a chance to help the team drive real business KPIs. 

YOU COULD BE THE ONE IF YOU HAVE…

• 2-5 years of experience in digital advertising, including executing Google & Facebook campaigns in a B2C landscape
• Interest in exploring advertising execution on other platforms like Amazon and TikTok
• The ability to work as part of a team and collaborate openly with others, but are equally as comfortable getting into the nitty gritty of our ad accounts and performance data
• An understanding, or appetite to learn, about marketing attribution 
• Experience reporting on ad performance with the ability to draw actionable insights and optimisations
• A general interest and understanding of ROAS bid strategies & machine-learning
• Familiarity with the broader digital marketing landscape
• A curious, analytical, data-driven approach
• The desire to work for a company that cares about doing good things for the world

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE

• Deployed assets for the latest product launch across Google, Meta and Amazon properties.
• Worked with our CRM Manager to connect new 1st party audience segments to our ad platforms for testing.
• Headed into the Google HQ with the team to discuss what insights we hope to uncover in an Alpha product test that is being planned.
• Brainstormed channels and execution tactics for the upcoming sales event with our Advertising Campaign Manager.
• Briefed in an ad copy translations task to our Content team to ensure we are communicating effectively to our global audiences.
• Run a performance report for the Holiday Gifting promotion and discussed insights in a weekly Ad Team meeting.
• Presented an Ad brief to our Creative team and discussed how specific target audiences would interact with our brand and product in various paid advertising environments.
• Worked with our Marketing Technology Lead on executing our next Paid Ads experiment.
• Prepared a quarterly report on advertising creative performance to share with the Creative Team.

WHY WORK FOR BELLROY?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people. Internally, we’re proud of our workplace culture; externally, we’ve been recognised as Australia’s Best Place to Work 2021 in the "< 100 Employees" category.

LOCATION & HOURS

This is a full-time role based out of our new Collingwood office (with WFH flexibility).