The Challenge
Qualtrics is looking for an SEO Intern to play a key role on our SEO and Digital Marketing teams. The SEO Intern will be responsible for supporting pipeline generation by executing our SEO and content strategy.
Expectations for Success
The ideal candidate is a university student pursuing a degree in marketing, business, public relations, digital media, or another related degree with an interest in building a career in digital marketing. This position will leverage strong problem solving skills to execute SEO strategies on all relevant search engines. Through careful tracking, and optimization, you will drive improved rankings and increased visibility leading to increased lead volume and pipeline generation to fuel growth for Qualtrics.
A Day in the Life
Responsibilities of the SEO intern will include the following:
- Editorial project management, which includes planning, maintaining, and managing a content calendar; holding stakeholders and contributors accountable to hitting due dates; and optimizing, scheduling, and posting content
- Partner with Global Growth Marketing, Industry Leads, and Global Content teams to create engaging content that helps prospects and customers understand the value and impact of Qualtrics products.
- Technical SEO audit analysis and resolution
- Performance analytics through Google Analytics to understanding how content is being consumed, what’s resonating, what’s driving results - and you’ll use this information to optimize our content efforts
- Development of new tests and strategies
- Prioritizing and initiating an evergreen in-house backlinking program to boost organic traffic to the pages on the Qualtrics site that matter the most.
Qualifications & Requirements
- Strong analytical skills
- College degree in progress (preferably incoming senior)
- Working knowledge of search engine optimization practices
- Proven ability to think creatively and strategically, and to identify and resolve problems
- Familiarity with Google Analytics
- Experience with Wordpress (or another content management system) and website optimization tools
- Basic knowledge of HTML/CSS a plus but not required
- Strong organizational and time management skills
- An intrigue for learning and a drive for problem resolution.
