Digital Marketing Manager

About Patch 🌱

Patch is a modern plant shop, for modern plant people. Founded in 2016, Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them.

Having attracted over 500k customers with a 4.9/5 rating on Trustpilot and 300k plant fans on Instagram, in 2022 we were named the best plant delivery service by Good Housekeeping. In January 2023, we were acquired by Arena Online Limited, experts in the fulfilment of plants, flowers and gifts, in a deal that provides Patch with a renewed platform for growth and an exciting opportunity to extend our market leadership position.

What’s the opportunity?

Backed by a stellar team, this is a standout role for a performance marketer who is passionate about digital marketing. You’ll be exposed to all areas of the business and will get the chance to work on exciting new platforms and initiatives. Patch is a category-defining brand that’s growing quickly and you will be too. You’ll have opportunities to develop and own your own channels, design testing plans and drive growth at one of the UK’s fastest growing startups.

Currently the role will be a hybrid between remote working and based in our Clerkenwell office for 1-2 days per week.

What will the job involve?

You will work to continue our growth by driving customer acquisition and retention through digital marketing.

• Management of a seven-figure marketing budget
• Full ownership of performance marketing channels (Google Ads, Facebook, etc.)
• Day-to-day optimisation & reporting of paid marketing channels
• Execute and report on new tests & channels
• Support our broadcast and automation CRM marketing (Ometria).
• Understand and report on the key metrics
• Be full of innovative and exciting ideas to drive customer acquisition and retention.

Initially you will report to the Chief of Staff, but will work closely alongside the rest of the Marketing team, Retail and Product & Engineering. As Patch evolves under Arena there will certainly be opportunities to work across more brands and product categories in the portfolio.

We are a business that moves fast and has bold ambitions. This role will provide you with a unique opportunity to demonstrate and develop your digital marketing skills and own new channels, working with a team of like-minded people.

Requirements

What experience, skills and traits do I need?

You will already have a solid background in digital marketing, in particular paid search and social, and you will be able to hit the ground running with the support of the wider team.

You work quickly, decisively and always with clear goals in mind. You will be organised, self-motivated and responsible. You will have a willingness to get stuck in taking ownership of your projects. You will enjoy collaborating with others, and be low-ego.

Specifically, we believe the right person for this role will have:

• 4-5 years in B2C digital marketing roles
• Experience working with direct-to-consumer e-commerce brands
• Excellent data analysis and handling skills, including experience with BI tools (Looker, Tableau)
• An expert across Paid Search & Social platforms - in particular Google Ads & FB/Meta Ads
• A strong inquisitive streak, and a real passion for data
• You are a technical marketer who understands tracking, attribution and web analytics
• You get excited about testing new things
• You love and embrace collaboration with other teams
• A love of plants and/or interior design/trends is an advantage
• Ideally you have some SEO experience

Benefits

What’s in it for me?

Patch offers a number of team-wide benefits and perks but if there’s something that’s important to you that’s not on this list, let us know.

• An opportunity to bring online one of the world’s last remaining offline industries
• Competitive salary
• 25 days holiday allowance (prorated), increasing by 1 day with each year of service
• Generous plant and flower allowance to help you bring your own home to life + friends & family discount
• Regular team socials
• Weekly breakfast meetings
• 2-3 days per week to work from home
• WFH allowance to make sure you have everything you need
• Coaching/mentoring budget to help you with your development
• For the right candidate, excellent progression opportunities