Could you be Incommunities’ new Digital Marketing Lead? This is an exciting opportunity to lead on the development of Incommunities’ website and develop and oversee our social media strategy. We are looking for someone with a fresh, modern approach to marketing, a creative thinker who can devise digital campaigns which are engaging, informative and driven by data
About us
We are social housing landlord and think our vision of Improving Lives Incommunities says it all!
Working to provide great homes in great neighbourhoods, we manage more than 22,600 homes across Yorkshire and are proud to collaborate with our customers, communities, local and national stakeholders to achieve this.
Our values are at the heart of everything we do, inspiring our thinking and guiding our plans and actions. This year will see us focus on the first year of a 2 -year plan, to 2024. Our plan puts customers at the heart of what we do, providing great places to live and work, with homes that they are proud to live in.
Responsibilities
- Manage the ongoing development of the organisation’s website, updating and creating or commissioning site content
- Ensure that web content is well-structured, easy to find and meets the needs of its users, organising user testing and market research projects where required
- Conduct content audits to eliminate redundant and/or duplicate information
- Ensure full compliance on the website with all laws and regulations
- Collaborate with internal teams to create website landing pages and execute campaigns
- Improve the quality and quantity of website traffic using SEO techniques
- Manage our social media accounts, implementing strategies and tactics (including paid social media advertising) that grow our audiences, engage and retain them and help nurture positive advocates and promoters
- Develop and execute the social media content plan, creating platform specific content that is informative and appealing and maintaining a posting schedule
- Monitor social media activity and brand mentions, supervising all aspects of social media interaction between audiences, and ensure a positive customer service experience
- Measure and report performance of all website and social media activity, defining the most important KPIs, measuring the success of every campaign and using insights to drive continuous improvement
- Keep up to date on current digital marketing strategies, technology and best practice
Requirements
- A minimum of 3 years experience in a similar digital marketing role
- Excellent knowledge of Facebook, Twitter, LinkedIn and other social media best practices
- Strong understanding of managing business listings and employee sites such as LinkedIn Life, Google Business Profile and Glassdoor
- Extensive use of social media marketing tools such as Buffer, Hootsuite and HubSpot
- Sound understanding and experience of using digital marketing technology eg. Website tracking tools (Google analytics, Hotjar), SEO tools and social media monitoring tools
- Experienced with one or more website CMS (e.g. drupal, wordpress, umbraco); a working knowledge or understanding of HTML, CSS, and JavaScript development and constraints would be advantageous
Benefits
- Salary £32,897 up to £36,284 per year dependent on experience
- Training, development, and qualification opportunities
- Hybrid working
- Corporate health scheme membership
- Access to an Employee Assistance Programme
- West Yorkshire Pension Fund membership
- Excellent holiday allowance
- Cycle to work scheme
We are an equal opportunity employer but beyond characteristics protected by law, we welcome and value applicants from diverse backgrounds, abilities and perspectives.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
