Kepak Foods Division are part of Kepak Group.
Kepak Group are an Irish-based food company serving international markets, restaurants and household foodservice names with prime cuts of meat, on-trend foodservice solutions and ready-for-market convenience foods.
Kepak Foods Division over the last decade has developed a comprehensive range of premium food products, concept solutions and value-added services for our valued customers. As a priority within our business we form good open working relationships with our customers, demonstrating profit-making opportunities that we can invest in.
Role Summary
The Digital Marketing Executive position will be critical in delivering this growth. The focus of this position is on our Digital Campaign Management which will involve working with the wider marketing team to integrate and amplify all brand campaigns into our online channels including website, email, social media and PPC.
Key Responsibilities
- Website Management and Optimisation
Work with the Digital Marketing Manager to create, optimise and maintain various websites, landing pages and online assets. Management of our websites on a day to day basis to ensure consistency of brand including updating content, graphics & icons. - Digital Campaign Management
Support the Digital Marketing Manager and the wider marketing team in integrating and amplify all brand campaigns into our online channels including website, email, social media and PPC. - Digital Content Production: Creative Writing and Visual Content Design
Wordsmith persuasive copy and design high-impact visual content to be used across a variety of channels (website, email, social media). - Email Marketing
Design and build high-impact email campaigns, manage and grow email database, continuously improve user experience and enhance email marketing automation programmes.
- Social Media Marketing
Manage all social media channels for Kepak foodservice. Plan and implement social media campaigns, create and curate high-impact content, set up and manage paid campaigns on LinkedIn, Facebook & Twitter. Build community engagement and interaction.
Reporting & Analytics
Provide website, email and social media KPI reports on ongoing basis, translating data into actionable insights.
Requirements
REQUIREMENTS (EXPERIENCE AND COMPETENCIES):
- 1-3 years’ experience in a digital marketing role and/or training/diploma in digital marketing
- Previous experience in website management is a must. Some knowledge of HTML /CSS is required, WordPress CMS knowledge is a plus.
- Working knowledge of SalesForce (CRM) and Email Marketing Tool (Pardot) is needed.
- Excellent written and verbal communication skills, good copy-writing skill is essential
- Design flair and image editing skills required (Photoshop).
- Analytical Thinking: Must possess excellent reporting and analytical skills to ensure tracking, analysis and achievement of KPIs. Advanced experience with Google Analytics is required, working knowledge of Google Tag Manager is an advantage. Proficient use of Microsoft Excel is required.
- Savvy social media user with strong customer-centric communication skills. Excellent understanding of social media insights and reports as well as experience with Facebook /LinkedIn & Twitter ad platforms is required.
- Project management skills: can coordinate key milestones with several stakeholders ensuring projects are delivered on time. Able to perform in fast-paced, multi-faceted environment.
- Ambitious and determination to achieve.
- Willingness to continually learn.
- Problem solving.
- Commercial acumen.
REQUIREMENTS (PERSONAL ATTRIBUTES):
- You are energetic and enthusiastic about digital marketing, your work well independently and you love to take initiative. You have a genuine interest in online marketing and are passionate about creating excellent digital experiences
- You have conscientious approach to work, with strong attention to detail
- You can work simultaneously on various projects and effectively organise, manage and prioritise your workload in a fast-moving environment
- You have strong analytical and problem-solving skills.
- You excel in project management: you can coordinate key milestones with several stakeholders ensuring projects are delivered on time.
Benefits
At Kepak we are looking for people who are as passionate about food as we are. If you would like to join a culture where our values of Ambition, Responsibility, Teamwork and Passion for Food are at the heart of all we do, and diversity and inclusion matters to you then you are what we are looking for.
Kepak is an Equal Opportunities Employer
Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time.
- Hybrid
- Contributory Pension Scheme
- Access to discounted health care
- Employee Discount Platform
- Bike to Work Scheme
- Paid Maternity Leave
- Additional Service Leave
- Discounted Meat Purchases
- Career Development opportunities
- Education Support
- Study Leave #jobsie
