Digital Marketing Coordinator

Productboard is seeking a Digital Marketing Coordinator to deliver on PPC and SEO programs, drive top-of-funnel acquisition, and support our revenue marketing goals. This position will serve as a functional liaison between Productboard’s digital planning efforts and agency execution.

Reporting to our Director of Digital and Performance Marketing, you’ll be responsible for accelerating our speed to market, while upholding operational rigor for our programs to efficiently scale and grow revenue. The ideal candidate will have, at minimum, a working knowledge of PPC and SEO best practices, exposure to audience creation and targeting segmentation for B2B, as well as a foundational understanding of revenue attribution and full-funnel reporting. This role is highly collaborative, and will partner closely with team stakeholders from analytics, demand generation, design, web engineering, along with the broader marketing team. While you will not be directly building and executing campaigns in many cases, a working knowledge of the tools and platforms used for execution is still essential to liaise between teams, fulfill needs, and hold all parties accountable.

Beyond technical qualifications, you must be a highly organized multi-tasker, have an appetite for speedy learning and execution, and take a data-driven approach to decision making to be successful in this role. We pride ourselves on our team culture, so the ideal candidate will also foster our core values of clarity, empathy, relentless improvement, togetherness, and transparency.

On a typical day, you will … 

Coordinate

• Track and manage digital timelines and deliverables for SEO and PPC efforts with attention to detail; prioritize digital projects against our OKRs and quarterly plans
• Coordinate the creation and delivery of digital materials for planned and in-market campaigns
• Partner with marketing stakeholders to create A/B testing and experimentation roadmaps
• Establish any new reporting needs and work with team members to plug report gaps

Communicate

• Gather go-live approvals; share campaign launch updates and campaign performance digests
• Facilitate post-mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation
• Participate on agency and vendor calls, and capture any key follow up items

Review, Report & Document

• Analyze and interpret performance metrics for digital programs against revenue marketing targets
• Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross-functional alignment
• Create and expand upon documentation for digital processes
• Update our change log to inform benchmarking
• Govern proper use of internal digital tools and their permissions

Support Digital Execution

• Edit campaign messaging for ad copy length and editorial requirements
• Review ad copy messaging against personas and messaging frameworks shared by the product marketing team; enforce the utilization of integrated themes within our content
• Assist with the implementation of SEO and PPC recommendations that fall outside of agency scope

Your tech stack

You’ll work with the following tools, frameworks, and software:

• Communication: Google Workspace, Slack, Asana, Notion, Box
• Ad Platforms: Google, Microsoft, Facebook, LinkedIn, Twitter, Capterra, 6Sense
• SEO: Search Console, SEMrush, Screaming Frog
• Analytics & Reporting: Google Analytics, Looker, Domo
• Website & Design: WordPress, Figma, Google Optimize, Google Tag Manager

About you

In addition to a skill set that brings greater efficiency to our revenue marketing efforts, we’re specifically looking for…

• Minimally 2-3 years in a digital marketing function within the B2B tech space
• A working understanding of paid digital and SEO marketing disciplines
• Experience with audiences, targeting capabilities, and segmentation
• Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
• Creative problem-solving skills with a high degree of accountability; can move projects forward without the need for extensive oversight
• A data-driven decision maker who understands how to tell a story through data points and translate takeaways into actions
• A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels and our business

Bonus skills:

• Familiarity with Salesforce and Marketo
• Advanced knowledge of Excel
• Experience using content management systems and working with design and web engineering stakeholders
• Experience working with product managers or product teams

You can look forward to the following benefits in the US:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

About Productboard

Productboard is a customer-centric product management platform that helps organizations get the right products to market faster. More than 6,000 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Vancouver, Dublin, Brno, and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

• Join at the golden startup age — established stability of a Unicorn with space for individual impact
• You’ll enjoy an exciting team atmosphere, building a whole new category of software
• You can help change the way that products are built all over the world
• We iterate quickly, and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
• We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures.

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Check out our LinkedIn Life page, Instagram profile, and People of Productboard FB page or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.