Workstream is a SaaS company that addresses the top pain point of the local businesses around you: hiring, managing, and retaining qualified workers. We are a mission-based organization that enables these local businesses to hire faster with texting, cutting their time to engage, hire, and onboard hourly workers in half. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better.
Our customers include leading brands from multiple sectors, including McDonald's, Burger King, Jamba Juice, 7-Eleven, Uber, and FedEx. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
In this role, you will work with relevant associations (formal groups of business owners who come together to share ideas, resources, and strategies eg: National Restaurant Association) and organize digital tactics like webinars, emails, social posts, etc. to drive leads to our sales reps. You will clean and enrich association member lists and build out the strategy and messaging for sales outreach. You will learn tools like Salesforce and Hubspot to accurately track each campaign and report on pipeline and revenue generated through attribution.
The Demand Generation Specialist will report to the Head of Demand and play a key role in scaling our revenue marketing team.
Day in the Life:
- Partner with our Sales team to identify opportunities for marketing support within top brands
- Research new associations to join and vet out the potential opportunity and ROI
- Ensure database cleanliness by cleaning and enriching leads before sending them to sales
- Import cleaned lists into Hubspot and add to Salesforce campaigns to track performance
- Launch digital tactics like webinars, email blasts, website banners, social posts, and more to drive engagement and create opportunities for sales
- Build follow-up strategy for sales in Outreach with relevant messaging and content
- Track campaign pipeline and revenue through various attribution models
Who You Are:
- Bachelors degree in marketing, communications, advertising, or related field
- 1-2 years of experience in marketing
- Good understanding of a B2B marketing funnel
- Outstanding organizational and time management skills
- Effective collaboration and communication skills
- Willing to roll up your sleeves and get your hands dirty; no job is too big or too small
- Excels under high pressure in fast-paced environments with competing priorities
What We Offer:
- A mission-driven and value-based company dedicated to empower deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
- In office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
- Hybrid Office/WFH schedule
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
