ABOUT FANDUEL GROUP
FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.
Our brands include:
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FanDuel — A game-changing real-money fantasy sports app
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FanDuel Sportsbook — America’s #1 sports betting app
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FanDuel TV — "The Bettor Sports Network" bringing live sports and interactive content to the games fans care about most
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FanDuel Racing — A horse racing app built for the average sports fan
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FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
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FOXBet — A world-class betting platform and affiliate of FanDuel Group
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PokerStars — The premier online poker product and affiliate of FanDuel Group
THE POSITION:
Our roster has an opening with your name on it
FanDuel is looking for a Lifecycle Strategy Manager to drive our customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs for the Sportsbook and Daily Fantasy verticals and collaborate with multiple departments within the company including but not limited to Promotions, Brand, Commercial, Marketing Technology, Growth, Data Science, Product, VIP, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
THE GAME PLAN:
Everyone on our team has a part to play
- Work with a team of Lifecycle Strategy professionals in optimizing our retention programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value, and wallet share
- Design the strategy to enhance new customer lifecycle journeys, using data driven insights and a strong understanding of key business priorities
- Query, manipulate, and leverage customer data to analyze and validate our campaign strategy and develop insights to develop the strategic direction for our retention programs
- Own and oversee the full lifecycle of all retention campaigns for new customers, working closely with analytics, Marketing Technology, operations, and creative stakeholders, from ideation to execution to evaluation across owned and paid channels
- Drive a test & learn approach: create and manage the testing plans, and ensure results are shared and implemented
- Develop extensive knowledge of our data architecture and understand how it impacts customer segmentation and marketing enablement
- Drive forward our ultra-personalized real-time automation strategy, communicating with users at the right time using relevant data points and channels
- Customer Marketing POC with our Casino Cross-Sell Acquisition & Multi-Product marketing teams
- Lead reporting on performance metrics and campaign effectiveness
- Lead other team members to plan and manage the program calendar
- Drive collaboration with key stakeholders to collaborate on campaigns and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and channel strategy
- Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow
THE STATS:
What we're looking for in our next teammate
- Minimum 5 years experience in marketing, commercial or strategy roles
- Minimum 2 years managing/mentoring experience preferred
- Bachelor’s degree or equivalent industry experience preferred
- Strong understanding of marketing and commercial metrics
- Experience in data manipulation and analytics preferred
- Comfortable with querying and logic (SQL knowledge a plus)
- Strong design thinking skills and effective at project management
- Results oriented, with the need to be objective and measure performance
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
- Strong analytical approach to decision making with experience of delivering against business outcomes
- Customer-centric
- An avid sports and gaming fan, and have played FanDuel or competitive products
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
- Willing to work some non-traditional hours
THE CONTRACT:
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Flexible vacation allowance to let you refuel
- Hall of Fame benefit programs and platforms
The applicable salary range for this position is $85,000 to $130,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.
FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.
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