ABOUT FANDUEL GROUP
FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.
Our brands include:
-
FanDuel — A game-changing real-money fantasy sports app
-
FanDuel Sportsbook — America’s #1 sports betting app
-
FanDuel TV — "The Bettor Sports Network" bringing live sports and interactive content to the games fans care about most
-
FanDuel Racing — A horse racing app built for the average sports fan
-
FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
-
FOXBet — A world-class betting platform and affiliate of FanDuel Group
-
PokerStars — The premier online poker product and affiliate of FanDuel Group
THE POSITION:
Our roster has an opening with your name on it
FanDuel Casino is looking for a Customer Marketing Manager, Retention to drive our customer retention and automated lifecycle journeys. You will play a key role on the Customer Marketing team, with full ownership over key Casino lifecycle programs, and collaborate with multiple departments within the company including but not limited to Brand, Commercial, Marketing Technology, Growth, Product, VIP and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
THE GAME PLAN:
Everyone on our team has a part to play
- Design, build and improve upon existing customer lifecycle journeys (e.g. Onboarding, Upsell, Re-onboarding, etc.) across email, mobile, onsite, and paid channels
- Drive forward our ultra-personalized real-time automation strategy, communicating with users at the right time using relevant data points and channels
- Lead customer marketing innovation by unlocking opportunities for automation using technology
- Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Customer Data Platform) and our data sources
- Know our data architecture and understand how it impacts customer segmentation and marketing enablement
- Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
- Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
- Understand how to leverage APIs to create automations & personalize campaigns at scale using Movable Ink
- Oversee the creation of documentation for owned projects to facilitate knowledge sharing
- Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow
THE STATS:
What we're looking for in our next teammate
- Minimum of 5 years of experience in email and/or mobile marketing, with expertise in creating and managing automated marketing campaigns from start to finish
- Demonstrable experience of owning various data-driven customer lifecycles end-to-end
- At least 2 years of experience in managing or mentoring people
- Bachelor's degree or equivalent industry experience preferred
- Strong understanding of Email Service Providers (preferably Braze and Movable Ink) and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
- Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc)
- Strong understanding of CRM platform metrics
- Strong technical skills; comfortable with querying and logic (SQL knowledge a plus)
- Proficient in coding emails in HTML and CSS
- Strong organizational skills and effective at project management
- Knowledge of Photoshop preferred
- An avid sports and gaming fan, and have played FanDuel or competitive products
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
- Willing to work nontraditional hours, including weekends and evening shifts
THE CONTRACT:
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Flexible vacation allowance to let you refuel
- Hall of Fame benefit programs and platforms
FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.
#LI-Hybrid
