Adthena is an award-winning search intelligence platform with the unique combination of patented, AI-driven technology, and a supportive team of paid search experts, to help brands, marketers, and agencies dominate their competitive landscapes.
We provide customers around the world with a clear view of the competitive landscape, helping them optimize their paid search spend to increase ROI, inform cross-channel strategies, and save time.
Our Whole Market View technology creates a full market map of a client’s entire search landscape; Smart Monitor automatically detects threats and opportunities every day; and our exclusive Local View solution provides the location-based strategic insights that brands, marketers, and agencies need to optimize their spend at local level.
Adthena offers four industry-exclusive solutions that give our customers an unrivaled view of the competitive landscape: Market Entry, Campaign Optimization, Strategic Advantage, and Brand Protection.
Backed by Updata Partners, Adthena was founded in 2012 and now works with 300+ clients across a wide range of industries including finance, retail, gaming, automotive, and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
In 2022 alone, Adthena won 11 major search industry awards, including Best Search Software Tool at the US Search Awards and Best Software Innovation in both the US and the UK for our groundbreaking Local View product. Along with client Staysure, Adthena won Best use of Search in Finance PPC at the Global Search Awards and Best use of Data PPC (Silver) at the UK Search Awards. For more information please visit:
www.adthena.com.
The role...
A key member of the Marketing team, the Customer Marketing Manager is a revenue-centric marketer who will increase customer satisfaction through engaging marketing campaigns and use it to leverage business success. The position directly benefits sales and marketing teams by identifying cross-sell / up-sell opportunities and identifying opportunities to increase loyalty and retention.
This role requires creative marketing and communication skills to engage and motivate. You are a personable, outgoing marketer who will act as a liaison between customers and the rest of the organization. While you need to be able to work independently, you also know the importance of collaborating with other departments to create an incredible customer experience and reach business goals.
Reporting to: Senior Director of Product Marketing
What You'll Do
- Build rapport with the customer team (Account Management and Customer Success) to increase upsell, cross-sell, and retention. Gross Revenue Retention (GRR) a primary focus for the business in 2023.
- Lead and manage customer engagement and communication programs (e.g., e-mail communications to existing customers about new product feature releases, in-person and virtual events / workshops).
- Outcomes driven. Your campaigns will generate leads with trackable outcomes
- Identify key customers that can act as a marketing channel via written and video recorded case studies, company speaking opportunities, etc.
- Develop a customer lifecycle campaign program and work with marketing operations to implement
- Create special marketing content for account management / customer success for at-risk customers
- Create and build out customer advocacy and referral programs.
- Provide product feedback given by customer advocates to the Product Management team
Who You Are
- 4+ years of experience in Customer Marketing, Customer Advocacy, Customer Success, or Community building
- BA/BS Degree preferred
- Consistent track record of creating and/or leading high-impact customer engagement programs that drive both external and internal value
- Excellent written and verbal communication skills, including the ability to effectively connect with customers and influence internal counterparts to an aligned position
- Strong attention to detail and commitment to driving high-quality execution
- Customer-first approach and ability to understand customer needs to develop programs that support and align to the customer journey
- Strong program and project management background, including the ability to multi-task and work on several projects, often under tight parallel timelines
- Self-starter with the ability to work independently and consistently deliver results and who can execute and track the success of campaigns from start to finish.
- Comfortable carrying a quarterly upsell quota via campaigns that generate opportunities through your Customer Marketing channels.
- Proficiency and experience with: SalesForce, HubSpot, 6Sense, Paid LinkedIn, Pendo, and PlanHat (preferred)
Why Join Adthena?
- Work on a multi-award winning product in a position where you are being valued and feel you can make your mark - US 2021 Search Awards for ‘Best Software Innovation’ & ‘Best Search Tool’
- Join a fast-growing company with 120+ employees globally
- Training & career development
- Remote-first approach with a US-based Austin hub, Adthena wants to hire great talent regardless of location
- Receive stock options from day one. Our employees do incredible work, so as we grow everyone shares the rewards.
- Receive fully covered medical health care (Health, Vision & Dental)
- Unlimited PTO with a flexible working environment, where you are given the freedom and responsibility to manage your own time and workload
- 401(k) - Eligible from day one
- Complimentary snacks and drinks. Lots of social activities to join in. Regular off-sites, bake-offs, office table tennis tournaments and much more!
- Home office stipend
- Strong culture values: Deliver Remarkable Quality, Smart and Always Improving, Freedom with Responsibility, and Get Shit Done!
