Who We Are:
Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.
At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband
What We Are Looking For:
We are looking for a Content Strategist to join our marketing team!
What You'll Do:
- Analyze user goals, competitive intelligence, and product information to help set our content strategy across channels.
- Define content journeys for Bandwidth personas
- Create a content calendar/plan to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.
- Measure the effectiveness of your content against defined goals and leverage data/market insights for decision-making including content optimization and new concept development.
- Own the voice, tone, and style of Bandwidth’s content. Make sure all writing is consistent and meets Bandwidth’s established brand and content standards.
- Write text and/or copy-edit text and/or proofread text on an ad hoc basis for any cross-functional teams to resolve and support the creative vision for the client and company.
- Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
- Partner with members of the marketing team to plan for and write engaging content for product launches and promotions, email nurture programs, events and other initiatives.
- Connect and build relationships with content contributors across the entire organization (including product leaders, executives, and people services) to elicit new ideas, create new content and optimize existing content.
- Manage the timeline of assigned projects from request through delivery, ensuring that our work is delivered on time.
What You Need:
-
Four-year degree in English, journalism, marketing, communications or related field
- 5 -15 years in a B2B copywriting, communications or marketing role
- 7+ years of experience in a copywriting role in the software, tech, or B2B space.
- Command of the English language including grammar, syntax, diction, and the ability to write to a brand voice.
- Excellent communication skills, especially in the ability to give rationale for creative choices and strategy, and share project statuses, challenges, and solutions.
- Recognized as a highly organized self-starter with a bias for action.
- Experience with program performance tracking and communications.
- A demonstrated track record of business impact through content
- Understanding of content disciplines, including SEO, content strategy, and execution.
- Strong interpersonal, client, and team relational skills with the ability to collaborate with many partners.
Please submit two writing samples with your application
Bonus Points:
- Background working in an agency
- Experience with WordPress, Google Analytics, Marketo or similar systems is a plus
- 3+ years integrated marketing
The Whole Person Promise:
At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…
- 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
- All new hires receive four weeks of PTO.
- PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO - not even with email.
- Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
- “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
- 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.
Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.
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