Content Marketing Specialist

About G2 - The Company

G2 is where you go for software. When you join us, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About G2 - Our People 

G2 was founded to create a place where people will love to work. We have big goals, and are grounded in our PEAK values—high performance and entrepreneurship, while also being authentic and kind. Employees are led by conscious leaders who are connected by shared commitments and 7 core leadership principles. We celebrate each other's successes, forgive mistakes, and support one another during challenging times. Together, we will grow and reach the top, while staying true to our values, ethics, and people.  

As we foster our high-performance and entrepreneurial culture, we strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

G2 is excited to offer a remote work environment for our employees, unless otherwise stated in the job description. If you are interested and eligible to partake in a hybrid office plan, please ask your recruiter for more information. 

About the Role

G2 is looking for a savvy and smart wordsmith to join our content marketing team. The Content Marketing Specialist will be responsible for writing long-form content on the Learning Hub and G2.com, providing in-depth reviews to their peers, and optimizing their content based on a target keyword. This person will have a strong writing background, preferably in tech, IT, or SaaS, as well as the ability to continuously hit deadlines, and a passion for how content can achieve business goals. This role will report to a Content Marketing Manager.

In this role, you will:

• Based on any given keyword, conduct thorough research and competitive analysis on a topic. Understand how to produce high-quality, competitive content. 
• Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words in length, on a variety of technical topics. Independently manage your writing process from start to finish.
• Optimize content for search engines and lead generation purposes; stay up-to-date on SEO and on-page optimization best practices.
• Create visual elements for each article using templates in Canva.
• Provide in-depth peer reviews for your colleagues’ content, including competitive analysis and design check.
• Regularly promote your content on a variety of social media platforms.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• A passion for and a strong understanding of the industry and our business’ mission.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub.
• Expert grasp on AP style editorial standards and American English.
• Excellent organizational skills to work independently and manage projects with many moving parts.
• Ability to manage tight deadlines.
• 1-3 years of content marketing and content creation experience.

Preferred experience:

• 5 writing samples from a reputable publication, ideally in the SaaS, IT, marketing, or tech spaces.
• Demonstrated background in writing for SEO.
• Basic graphic design knowledge.
• Understanding of content management systems, HubSpot preferred.
• Experience using SEO research tools, such as SEMrush and Ahrefs.
• Bachelor’s degree in marketing, communication, journalism, or similar.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. 

Learn more about our commitments here Commitments