Ideagen is a SAAS organization experiencing tremendous growth in our US market and is expanding our Marketing team focusing on our EHS (Environmental, Health & Safety) software product line. We are seeking a Content Marketing Manager to produce the storylines and content that raise Ideagen's profile as a go-to source of EHS expertise and best practice. The Content Marketing Manager will be a driven, self-starter with the ability to operate in an ambiguous environment experiencing significant growth. You will develop a cross-channel content plan that generates strong engagement and demand among clients, prospects, and influencers. This is a remote role in the US working cross functionally with team-members and partners across the globe.
Key Responsibilities
- Create compelling marketing materials that resonate with EHS professionals and deliver measurable results.
- Collaborate with demand generation and product marketing teams to create and produce attention-grabbing messages that boost campaign performance.
- Manage, assign, and edit articles from a network of freelance writers, internal contributors, and other product experts.
- Own the content marketing calendar and develop a regular publishing schedule for blogs, web copy, email, and social media that generates strong audience engagement.
- Continually improve website and social channel performance, in partnership with digital and graphic design colleagues.
- Increase customer loyalty by developing new industry resources with input from subject matter experts.
- Create content briefs that establish clear guidelines for how subject matter experts and other stakeholders contribute to the content plan.
- Maximize our audience reach by keeping current on EHS news and proactively adjusting editorial plans to cover emerging and high-profile topics.
- Drive consistency on messaging and brand voice across Ideagen materials.
- Spearhead content plans for thought leadership assets, including research reports, white papers, infographics, and video and podcast materials.
Skills & Experience
- 5+ years of experience in content marketing, copywriting, or similar role.
- Strong writing skills with persuasive storytelling in both oral and written form.
- Proven track record producing content that grows audiences and engagement in multiple venues, including email, web copy, blogs, eBooks, and reports.
- Experience with Salesforce required (Pardot or similar systems a plus).
- Self Starter with ability to operate and take action in an ambiguous environment.
- Active reader, constantly on the lookout for new perspectives and contrarian views.
- Meticulously organized and successful at maintaining cross-channel editorial calendars spanning multiple audiences and time frames.
- Metrics-oriented, eager to tinker with formats and media to find the combinations that draw the largest sustained audiences.
- Demonstrated ability to synthesize information and arrive at a unique point of view.
- Collaborative work style, working cross-functionally to produce on-time, on-target content that drives results.
Behaviors
- Ambitious - Drive, Planning & Execution
- Adventurous - Flexibility, Resilience & Savvy thinking
- Community - Collaboration & Communication
#remotework #marketing
What's in it for you?
While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days' holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance, Free 200degree coffee shop and many more!
Who are Ideagen?
If you have ever flown in a plane, been in hospital, or even given blood, there is a good chance we've helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 1150 employees in multiple locations across the UK, USA, Dubai, Malaysia, and Bulgaria – not including our global Partner Network – we're one of the most exciting and fastest growing software companies in the world.
