Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
The ideal candidate is a talented content marketing manager experienced in inbound marketing strategies including webinars, editorial, email marketing and automation, social media, content distribution, audience engagement, and lead generation.
The Content Marketing Manager will work with content creators, brand and creative, and other functions within marketing such as growth, product, and events. This position requires excellent interpersonal and communication skills, as well as sound leadership and decision-making abilities.
This is the role for you if you are a creative marketing professional with an audience-first mindset, preferably from a writing background, who is also comfortable with analytical thinking and displays excellent interpersonal and communication skills. You should be able to develop engaging content to attract and retain customers, and utilize analytics to track results and formulate multi-channel campaign strategies. For this position, it’s also essential to be up-to-date with the latest technologies and marketing trends.
The ideal candidate has a background running content marketing campaigns for fast-growing companies in B2B software, health IT, or a combination of both. They have used modern marketing automation tools and content management systems like HubSpot and CraftCMS, and can demonstrate that they understand how content works across channels and platforms.
Why This Role Is Important To Arcadia
Massive data and analytics are transforming healthcare with unprecedented insights about patients and populations at scale. Arcadia works with healthcare providers and payers who are using these insights to transform healthcare delivery. Leaders at these organizations want to know what works now and what comes next: How can they apply lessons learned from pioneers in the field? How can they prepare for the next wave of healthcare industry transformation? What technology is coming and how will it enable their business strategy?
Our current and prospective customers are taking on enormous challenges and swinging at huge opportunities. They deserve high-value content and compelling storytelling that helps them maximize the value of our partnership. We want you to dig deep into the business and technology of healthcare to position our brand for success and share our collective vision.
What Success Looks Like
In 3 months
- Develop editorial and content calendars, and ensure deadlines are met in partnership with a team of in-house and freelance of writers, marketers, and content creators
- Implement digital content strategies and creative campaigns across all digital platforms, and drive traffic and engagement that translates to conversions and brand promotion
- Write, edit, and create content that motivates, inspires, educates, informs, and sells across a wide variety of digital platforms
In 6 months
- Perform content audits and pull reports to spot new opportunities, improve SEO and channel performance, and implement optimized content marketing strategies
- Orchestrate new content initiatives including webinar series, newsletters, social media strategies, multi-channel campaigns and more to generate demand and raise brand awareness
- Coordinate with internal and external SMEs to participate in content programs, and establish them as entertaining and engaging thought leaders on owned and earned channels
In 12 months
- Maintain and scale ongoing content marketing activities while establishing new content marketing programs
- Delegate responsibilities to a growing team to focus on creating more personalized campaigns for various audiences
- Build and optimize content marketing strategies across existing and new channels
What You'll Be Doing
- Managing a content/editorial calendar that includes articles, webinars, videos, and more across various channels and platforms
- Collaborating with writers, content creators, subject matter experts, and other marketing stakeholders to uphold deadlines
- Writing content briefs, outlines, and collateral
- Pulling reports and keeping track of content marketing efforts
What You'll Bring
- Bachelor’s degree in English, Communications, Marketing, or related field
- 5+ years of experience in a marketing management role with a focus on content
- A passion for building, creating, and measuring impact of content pieces and programs
- Experience with marketing, project management, and content management tools (HubSpot, CraftCMS, Microsoft Office, Box, Asana preferred)
- Experience in B2B Software and/or HealthTech
- Strong verbal and written communication
Would Love For You To Have
- Case studies and specific examples of campaigns you’ve run
- A results-oriented and proactive attitude
- A highly organized and detail-oriented process
- Strong presentation and storytelling skills
- Strong verbal communication skills
What You'll Get
- An opportunity to help shape content programming at a leading HealthTech company
- Ability to work on and help build a growing team
- Be a part of a mission-driven company that is transforming the healthcare industry
- A flexible, remote friendly company with personality and heart
- Employee driven programs and initiatives for personal and professional development
- Be a member of the Arcadian and Barkadian Community
About Arcadia
Arcadia.io helps innovative healthcare systems and health plans around the country transform healthcare to reduce cost while improving patient health. We do this by aggregating massive amounts of clinical and claims data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as the market leader in the highly competitive population health management software and value-based care services markets, and we have been recognized by industry analysts KLAS, IDC, Forrester and Chilmark for our leadership. For a better sense of our brand and products, please explore our
website, our
online resources, and our interactive
Data Gallery.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.
