Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform.
Established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America.
The Role:
You will lead the creation of high-quality content to support Airwallex’s growth in Australia & New Zealand. You will work closely with other global and regional teammates to develop a winning strategy that brings Airwallex’s brand to life, communicates our differentiated position, and engages our users.
You will be responsible for driving the creation of copy and content for all platforms, ensuring that you maintain a consistently high standard at every touchpoint. Expect to cover a variety of areas, including executive thought leadership pieces, user stories, digital and OOH advertising, blog posts, and much more.
You will join the Airwallex Marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth.
What you'll be doing
- Build a comprehensive ANZ content marketing strategy that spans the entire Marketing funnel and effectively engages our target audience segments.
- Lead content creation in ANZ across a variety of formats, including blogs, whitepapers, release notes, how-to videos, case studies, social posts, ad copy, landing pages, guides, and sales collateral.
- Independently manage the end-to-end process of each content project, from ideation and research, through to writing, publishing, and reporting.
- Work with subject matter experts to craft messaging and value propositions for new and existing products and services, translating complex product knowledge into clear, user-friendly content.
- Collaborate closely with Growth Marketing and SEO colleagues to ensure data informs your approach to content in the region
- Partner closely with Corporate Affairs to identify PR and media opportunities where insightful content can be used
What you'll bring
- 5+ years of experience in Content Marketing (preferably at a high-growth technology company), writing, editing, or journalism.
- Exceptional writing and editing skills, obsessive attention to detail, and a keen eye for design excellence.
- A genuine love of writing and the ability to abstract away complex concepts into relatable and engaging materials.
- A customer-first approach that allows you to tailor content and communications to specific audience segments and profiles.
- Experience managing internal and external writers, designers, and other creative specialists.
- Familiarity with modern technology and platforms, including popular content management systems, and HTML.
- Knowledge of how content effectively aligns with SEO strategy, and a willingness to partner closely with Growth Marketing counterparts to drive results.
When you join Airwallex, You Choose "Bigger Growth Opportunities."
In 2022 as a Global business, we achieved the following:
- Series E stage, total funding of USD $900 Million, $5.5B valuation
- Expanded into new markets
- Forged partnerships with Shopify, Hubspot, Plaid, Trip Actions/Navan, Agoda, and Qantas
- We launched our Scholarship Partnership with The University of Melbourne
- Asia FinTech Awards: Team of the Year, Fintech of the Year
- Xero Awards Australia: Financial Services App of the Year
- Top 100 Women in Fintech: #40 Lucy Liu, Co-Founder of Airwallex
- Over 37% of our Australian team were promoted last year
Life at Airwallex:
💸We commit to industry-leading salaries and rewards
💲We share our business success through every employee receiving equity
💻 Two epic working spaces in the heart of Melbourne and Sydney
🥗On-site snacks, think fully stocked fridges, beers, ice-creams
🧘Access to our mental wellness platform to provide personalised, private support, including coaching and EAP sessions
🎂 Enjoy a paid day off on your birthday to celebrate YOU
👪Generous parental leave, baby bonding leave, and pregnancy loss leaves
💵Paid community and volunteer leave
💸Generous Employee Referral Program rewards for referring top talent
✈️ Explore the world - You have the opportunity to work from anywhere in the world for up to 3 months each year
🦄 Accelerate your career - We've reached consistent unicorn status and our people are a huge part of this. Airwallex is the place where you can grow to your full potential, with more than a third of our Australian team promoted last year
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
