Sendinblue is the European leader in digital marketing software. We are a complete Sales & Marketing toolbox: email, SMS, Facebook ads, chat, CRM, and more in one single SaaS platform. Our mission is to empower all companies with the tools they need to build stronger customer relationships and grow their business through meaningful interactions.
We are a rapidly growing team of more than 700+ employees, representing over 67 nationalities spread across seven offices in Paris, Berlin, Sofia, Noida, Bengaluru, Seattle, and Toronto.
At Sendinblue, all Sibers evolve in a multicultural, caring, and flexible environment. We are an international team composed of tech & non-tech profiles looking for talents that share our values: Empower the Customer, Build up Together, Impact First, Humbly Open, and People Company.
We are looking for our Content Marketing Manager, based in New York, Toronto or on the East Coast (fully remote) who will be working with our North American team and our global Marketing team (+50 team members). You will report to our CEO in North America and work closely with our Creative Director, Brand Manager US and PR & Comms Manager US to build a strong brand in the US market. You will leverage a deeper understanding and connection with our target audience, SMBs and Enterprise companies, and will help raise brand awareness, forge stronger brand engagement and elevate the brand story through the creation of the authentic, compelling, impactful copy. You will plan and create copy for a range of uses and audiences (such as emails, landing pages, social media, customer success stories, and presentations) and ensure brand and tone of voice consistency.
As a Content Copywriter, you will:
- Write engaging and informative content tailored to the US market and aligned with Sendinblue’s personas.
- Generate compelling and effective copy for various platforms and applications, including the web, social media, email, advertising, and more.
- Work closely with the PR & Comms Manager and the US PR firm to create engaging bylines, commentaries, and guest posts.
- Create and manage a content calendar and work closely with the Creative team to ensure copy-design alignment and brand consistency across regions.
- Edit and polish both existing and new content to ensure accuracy, readability, and localization while adhering to global brand guidelines and tone of voice.
- Support enterprise sales by creating sales enablement materials, such as emails, case studies, customer success stories, whitepapers, presentations, etc.
- Conduct experiments for US-specific lifecycle marketing and support the global CRM team in tailoring email communication to the US audience.
- Continuously measure and analyze the performance of content marketing efforts and improve impact over time.
What will contribute to your success:
- Bachelor's degree in English, Journalism, Marketing or a related field.
- 2+ years of experience in writing content for a US audience.
- Prior work experience in marketing, technology, or creative/advertising agencies is a plus.
- Excellent written and verbal communication skills.
- Exceptional storyteller and word wizard able to deliver impactful messages in a simple, short and concise way.
- Ability to tap into each of our target audiences and create unique and impactful messages that resonate with them and are unique in our environment.
- A sense of branding and marketing and the ability to create different engaging messaging under the same brand while maintaining consistency.
- Curious, self-motivated with a desire to learn & grow in the role.
- Able to thrive and adapt in a fast-paced start-up environment.
- Team player with excellent interpersonal and organizational skills.
- Ability to work on multiple projects and meet deadlines efficiently.
- Strong organizational skills and attention to detail.
What we offer:
- Salary range: 70-80k USD
- A unique opportunity to join an international and collaborative scale-up environment in a hyper-growth context
- The chance to grow your professional and technical skills, with real room for career progression
- SIBOP: all Sendinblue employees are granted our shared ownership plan - the more Sendinblue will be valuated, the more you will get
- Budget to support your workspace at home
- Annual Bonus
- Monthly Lunch Stipend
- Optional health FSA
- Insurance plan (medical, dental, vision, & life)
- Optional SIMPLE IRA Retirement Plan
- Paid time off and paid holidays
- Transportation (paid ORCA card)
- 22 Weeks of Maternity Leave/6 weeks of parental leave (top-up)
- Bi-annual global company offsite; inter-office trips (when the current sanitary situation permits)
- A modern office in a central location with free snacks/drinks and fun activities!
- Team events
- ..and more!
Sendinblue puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination.
Sendinblue values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members.
Our recruiting process will mostly be virtual (Hangout,Zoom) to provide a safe experience.
The timeline and details of the hiring process will be shared by the TA team during the first call.
