Community & Social Media Manager at Homebase

Toronto, Canada

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

We’re currently hiring in Toronto, CA.

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

You

You’re obsessively on top of what’s trending and you understand the secret sauce for creating compelling, viral social content. You’re also not afraid to push the boundaries and experiment to connect with the people you really want to reach. You’re a master of channel strategy, analytics, and engagement. You’re driven to grow (and delight) an audience with an approach that’s equal parts strategic and creative. You know how to build and manage online communities, and utilize social to its FULL potential as a way to raise awareness, stand out, and build brand love.

The Job

Reporting to the Senior Manager, PR & Communications, this role will own Homebase’s social media channels and community-buildingcommunity building efforts and lead strategic programs that bring the Homebase brand to life. As an integral part of the brand and marketing team, you’ll oversee the planning, creation, and implementation/distribution of video, social media, community building/management, and branded programs and events. And you’ll identify and execute on new opportunities to build an engaged community of small business owners and managers who know and love Homebase!

For a sense of the kinds of projects you’ll work on, check out our latest campaign: Grit & Greenlights, Small Business Stories with Matthew McConaughey

Responsibilities

Leverage social media to build our following, and foster an engaged community
Partner with brand, customers, creatives, and other stakeholders to support the development of big-idea brand programs
Propose, develop, implement, test, and optimize social media and community-building strategies for Instagram, Facebook, YouTube, Twitter, LinkedIn, and TikTok
Concept, create, test, and optimize brand-worthy social media and community-building content — including copy, video, and graphics — working with internal and external creatives to support and scale
Manage day-to-day social media and project management/operations
Engage with the community on social managing protocols and messaging, i.e., ensure we’re responding swiftly and appropriately to comments, product inquiries, feedback, and other social interactions)
Use social media as a listening tool to understand and respond to the needs of small business owners
Work together with PR, Customer Success, and People Operations as needed to issue product updates, issues management communications, and other operational/corporate announcements via social.
Report regularly on analytics, trends, and social sentiment, and conduct regular social media monitoring to inform these reports
Stay on top of trending social, community-building, and audience engagement moments whose creative and cultural relevance could be leveraged for insightful, up-to-the-minute content
Work with PR on identifying and cultivating strong customer relationships for storytelling around the needs and operations of Main Street small businesses

Requirements

5+ years’ experience in community-building and social media management
Proven success in growing a brand’s social media audience (B2C or SMB experience a plus)
Repeatable success creating and editing video content for social media
Exceptional social copywriting skills and the ability to develop creative, engaging, distilled, and original content
Fierce attention to detail and an eagle eye for grammatical and spelling errors (you know the rules and when and how to break them)
Experience with Sprout Social or similar CMS tools is an asset
Proficient in use of Canva, Figma, and/or Adobe Creative Suite (Photoshop is a plus!)
Demonstrated ability to collaborate with multiple teams and stakeholders on creative projects
Project management experience with ability to own projects, meet deadlines, and build and manage processes
Analytical mindset with hands on experience generating reports, analyzing data and driving actionable insights to inform decisions
Thrive in a fast-pace, startup environment: ability to prioritize, adapt, test, learn and work autonomously
Bachelor's degree/undergraduate degree required
Deep customer empathy and a genuine desire to help small business teams thrive

What We Offer You

Stock Options - everyone is an owner
Comprehensive Insurance Plans
401(k) program +4% company match
Remote work with hybrid option in multiple locations
Top-of-the-line equipment and home office $$
Annual Holidays and Accrued PTO
A dynamic, well-connected, productive team
Fun company activities

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

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