About Us
Founded in 2005, Prosper is America’s first and only peer-to-peer lending platform. Prosper was built on a simple idea – connect individuals who want to borrow with individuals who can invest and make a rewarding experience for both sides. Prosper has helped more than a million people gain access to affordable credit with over $23 billion in loans originated through its platform. Our mission is to help our customers advance their financial well-being through products including personal loans, credit cards, home equity lines of credit (HELOC), and retail investing.
A robust product plan, engaged employee base, and methodical investment led to a strong 2022 with over 70% personal loan growth, 160,000 new accounts and $150M transactions for our new credit card, a new home equity loan product, and $200M revenue.
Our strong culture rewards the mission-driven leader who develops accountable teams, collaborates across disciplines, and builds and executes the strategy without drama.
We are here to hire the best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that’s democratizing finance for all!
Our Values
Diversity expands opportunities
Collaboration creates better solutions
Curiosity fuels our innovation
Integrity defines all our relationships
Excellence leads to longevity
Simplicity guides our user experience
Accountability at all levels drives results
Position Summary
The CMO will oversee the planning, development and execution of all marketing strategy and tactics to accelerate Prosper’s growth and achieve other aggressive near and long-term goals. This customer-centric executive will be responsible for developing programs to strengthen customer acquisition, engagement, and the company’s brand as a marketplace leader in peer-to-peer investments, personal loans, home equity line of credit (HELOC), and its recently launched credit card and home equity loan products. This is a comprehensive CMO role, and the complexity will increase as the company continues to grow and to launch new products in consumer borrowing and investing.
The CMO will be a values-driven leader who can guide and develop the present team of 30 as the company grows and delivers new products. The analytically minded CMO will oversee both marketing and product analytics as well as drive the marketing and communications programs.
This role reports to the CEO and is a critical member of the Executive Team. The company’s headquarters are in San Francisco, however, the CMO position may be remote (from within the US).
Key Relationships
Reports to David Kimball, Chief Executive Officer and Chairman
Direct Reports:
Senior Director, Marketing Strategy, Planning & Partnerships
Senior Director, Growth Marketing
Senior Director, Product Marketing & Communications
Director, Marketing Analytics
Director, Product & Conversion Analytics
Other key executive relationships:
President and Chief Financial Officer
Chief Technology Officer
General Counsel
Head of Operations
Head of Product
Head of Credit
Head of People and Places
Board of Directors
Key Responsibilities
- Oversee all marketing strategy, development, and execution with direct ownership of top funnel metrics.
- Grow volume through marketing strategy and tactics – determine requirements, assess support needs, make the case, and get it done.
- Lead all paid, owned, and earned media channels, as well as internal and external communications for the enterprise.
- Find new growth alternatives by extensive analysis of new and existing customers and marketing performance.
- Manage customer segmentation strategy, develop smart attribution modeling, and drive the development of enhanced (machine learning) customer targeting models through aggressive customer research and analysis.
- Develop multi-year marketing plans, including the strategies, tactics, and resources necessary to achieve those plans.
- Champion customer engagement and retention, and find ways to increase customer lifetime value.
- Drive the development of affiliations and partnerships across banks, lead aggregators, major networks (e.g., Google), and other potential customer acquisition engagements.
- Increase Prosper’s brand awareness, consideration, and preference among target segments.
- Consult on the design, development, and implementation of new products and existing product enhancements.
- Understand and adhere to compliance and regulatory standards for advertising and acquisition strategies in financial markets.
- Develop and coordinate internal and external company communication with investors, board of directors, media outlets, and employees.
- Partner with other company leadership to increase employee engagement and to foster company culture.
Desired Outcomes
- Accelerated growth and industry-leading scale across all products consistent with targets (retail investor, personal loans, home equity line of credit, home equity loan, and credit card)
- Beat competition at our game – not their game
- Best-in-class marketing and brand strategy for Prosper's existing personal loan products, new credit card and home equity products, and its future investment and lending products
- Engaged team that can build and execute on strategies to support brand and product growth
Ideal Experience
- 15+ years of marketing experience (primarily B2C focused) with increasing levels of responsibility and leadership, including content, digital, product marketing, and marketing analytics.
- Experience in fintech or financial services strongly preferred.
- Demonstrated ability to deliver growth through an IPO and/or with a public company.
- Demonstrated track record of strong ROI positive customer acquisition through multiple channels, including digital, direct mail, and lead aggregators.
- Demonstrated analytical understanding and experience.
- Demonstrated ability to lead and inspire large teams and the ability to influence across an enterprise.
- Experience presenting to employees and the Board on a regular basis.
- Strong academic credentials with a degree in business, marketing, or a related discipline; Master’s preferred.
Candidate Profile
The CMO is a seasoned professional who brings vision and an entrepreneurial spirit to the role. They must have the curiosity and intellect to understand the context and rationale for existing initiatives and practices, with the experience and drive to find new ways to elevate our performance.
The CMO will be a hands-on leader who is capable of leading marketing in a fast paced, fluid environment, and who is willing to embrace ambiguity and roll-up their sleeves to get the job done.
The ideal candidate will be analytically minded, have strong performance marketing experience, push for unique customer acquisition, be adept at competitor analysis, and continuously strive to improve customer retention. They will be a skilled manager of people and capable of defining best practices in direct and digital marketing, while maintaining industry standards and regulatory compliance. The person will bring strong execution skills with a successful track record.
And finally, the CMO will bring exceptional interpersonal and relationship building skills, including communicating, networking, and building influence. We want someone who is driven, direct/transparent, smart, and kind, with no patience for grandstanding or politics.
Compensation
The salary range for this position is $247k - $368k annually, plus short- and long-term bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
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COVID-19 Vaccination Policy
Prosper is continuing to grow our team during the COVID-19 pandemic, conducting fully remote hiring and onboarding processes. Our philosophy as a business is to approach the COVID-19 situation with empathy and urgency. Prosper’s top priority is the health and safety of our employees and of the communities we serve, including our customers, partners, prospects, and candidates. In accordance with this priority, along with our legal responsibility to provide and maintain a workplace that is safe and free of known hazards, we have adopted a COVID-19 Vaccination Policy which requires all of our employees to receive vaccinations, unless they have an approved accommodation.
Applicants have rights under Federal Employment Laws.
At Prosper, we're looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn't precisely match the job description. Your unique skillset and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren't afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being.
Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.
