Wolfram, creator of Mathematica, Wolfram|Alpha and Wolfram Language, has an exciting opportunity for a Campaign Operations Associate to join its Sales Initiatives department. The Campaign Operations Associate will create and schedule marketing campaigns, while also monitoring the metrics after sending. They will partner with stakeholders to ensure the quality of all campaigns.
Responsibilities
- Assisting with campaign marketing project management by:
- Working with cross-functional team members via a task management platform (Jira) to manage multiple concurrent projects
- Mocking up content in a cross-channel marketing platform (Iterable) for review by stakeholders, Document Quality Assurance, Design, etc.
- Scheduling and reviewing marketing campaigns
- Executing segmentation requests and developing understanding of our customer information architecture
- Enforcing marketing communications policies in real time and reporting issues up the chain of command
- Advising on email marketing best practices whenever possible
- Maintaining and improving deliverability by:
- Reporting negative post-send metrics
- Monitoring blacklist reports, SNDS, SPAM traps, etc.
- Optimizing campaigns by:
- Implementing initiatives to run A/B and multivariate testing
- Helping develop and execute innovative strategies for customer lifecycles
- Spearheading seedlist testing strategies
- Testing inbox foldering across main ESPs
- Continually forming and adjusting data policy and procedure
- Partnering with stakeholders to improve data hygiene
Requirements
- Strong interpersonal, verbal and written communication skills
- Experience with email marketing strategies and operations
- A keen eye for detail
- Thrives in a fast-paced environment
- Strong team member and self-starter
Location: Remote
Wolfram is an equal opportunity employer and values diversity at its company. Women, people of color, members of the LGBTQ community, individuals with disabilities and veterans are strongly encouraged to apply.
