Summary
The Brand Marketing Manager ensures the efficient execution of business plans in order to meet future brand expectations and targets. The incumbent ensures brand integrity by guiding efforts across multiple channels and functions.
Objectives and Key Responsibilities
- Provide direction and instructions to the marketing team and empower them to effectively accomplish their duties;
- Develop and implement marketing objectives, strategies (including customer value proposition), forecasts and budgets
- Maintain effective communication with to ensure timely feedback and resolution of internal/external issues;
- Review and assess promotional activities by customer performance, identifying successes and failures;
- Monitor Digital Media performance including budget, engagement rates, following and estimated return on investment;
- Monitor and control expenditure to ensure compliance with approved budgets
- Review and assess sales performance versus quarterly plan and recommend changes to strategies and plans;
- Plan, manage and control stock by identifying expiry and out of stock risk. Develop and implement tactical plans to mitigate risks
- Research and determine Doctor trade visit schedule, frequency and service levels including products to be detailed;
- Assess and report on sales performance of Representatives (by zones/territory);
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Review customer service levels and ensure effective route management
- Maintain effective communication via emails and phone calls with premium customers to ensure our service levels/customer expectations are upheld and timely resolution of internal/external issues through customer complaint and resolution process;
- Monitor, control and report on trade visit service level to customers utilizing T-Sheets;
- Liaison with Sales Manager to confirm service levels are maintained for all premium customers;
- Maintain effective communication via emails and phone calls with Principals to build on existing relationships and ensure timely receipt of marketing supports;
- Monitor, control and report on all services to ensure they are being executed according to contracted terms;
- Lead and manage the vendor payment process;
- Communicate with the distributors to understand market performance issues, etc. and formulate plans to meet targets.
