Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.
At CLiQ:
• We obsess over customer delight.
• We are out there to find an alternate way of doing e-commerce.
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
• We believe in Uncomfortable Transparency.
• We will always be respectful, empathetic, and caring about the well-being of our teams.
• we encourage experiments and creativity in Technology.
• We develop and use technology to enhance day-to-day life and have a positive impact on customers.
• We encourage experiments and creativity in Technology.
We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all”
We at Tata CliQ Palette are looking for a rockstar to join our Growth Marketing team. He/she will play a dual hatted role managing Upper Funnel Media (read Digital Brand Marketing) as well as will play a vital role in building and executing Growth Hacks projects. This role will report to the Head of Growth Marketing.
Digital Brand Marketing/ Upper Funnel Marketing (70% of SOW)
-Plan Upper Funnel campaigns for TATA CliQ Palette basis business requirements - Create plan, strategy and execute integrated digital marketing campaigns for key brand and initiatives to generate awareness, engagement, consideration, and enquiries basis business KPIs
- Upper Funnel Digital channels include but not limited to Meta, Google, OTT, online publications etc.
-Liaise with Design / Advertising / Media Activation / Digital and PR agencies to develop, roll out and execute new product launches and brand building activities for TATA CliQ Palette across media channels with optimum utilization of marketing budgets and timely execution.
- Work closely with Digital/performance marketing team to develop full funnel marketing campaigns to achieve business objectives. In addition, study market insights, competition data and identify future trends. Work closely with partner media agencies on campaign planning, tracking & performance reviews.
-Measure and report performance of overall and key digital marketing campaigns against goals (Reach, Awareness, Recall metrics) on weekly, monthly & quarterly basis. Look after budget efficiency & use measurement frameworks for performance-driven branding
-Leverage a "Test & Control" approach to constantly improve program results and increase the impact of marketing on revenue and profitability
-Evaluate the impact of marketing programs in achieving their stated revenue targets. Identifying and automating processes to improve efficiencies
- Monitor and administer web analytics dashboards, reports, key reporting tools, and point our key areas of learning and potential improvements
- Provide proactive direction ideas for campaigns/projects on all aspects- social, digital, ATL, BTL etc. & communicate learnings, results to the team while managing the UF projects, timelines and results.
Growth Hacks (30% of SOW)
- Identify new user acquisition opportunities in the digital ecosystem and evaluate the same basis business KPIs.
- Plan, analyse & optimize budget vs actual performance across all channels and platforms (App & Web)
- Plan and execute produce led growth initiatives with Product teams
- Plan and execute growth hack experiments with horizontal channel owners
Performance Improvement
- Work closely with individual channel managers and partners to drive maximum efficiency and reduce wastage in terms of cost and traffic.
- Keep highlighting anomalies, breakout trends and whitespace to scale the performance and GMV.
- Campaign Analytics to measure the channel wise effectiveness and overall impact of marketing programs
- Actively drive different partnership ideas to benefit brand in terms of visibility thus reaching GMV targets
Benchmarking and New initiatives
- Benchmark metrics, creatives, etc w.r.t to competition and inculcate the insights into campaign planning & execution.
- Point of contact for all MarTech processes, feed related requirements and Creative requirements
- Lead special initiatives like Brand launch, new channel experiments and create a process around the same. Analyse the performance and scale basis feasibility.
Requirements
- MBA, with 4+ years of work experience in Media buying and Digital Marketing, Beauty Category experience preferred in Ecommerce.
- Proven experience in planning, managing, and executing brand campaigns in the past (from research to brief to roll out to analysis)
- Entrenched knowledge of all aspects of marketing touch points - social, digital, ATL, BTL etc with experience in managing 360 marketing campaigns or standalone campaigns involving different channel mix. Working closely with the creative and media agency to plan and launch campaigns - should have front ended conversations with agencies in her/ his past role/s
- Strong understanding and proven efficiency in YouTube, Google and Meta advertising ecosystems. Including reporting tools such as Appsflyer, Omniture, Tableau.
- Have proven experience in programmatic, Facebook, Adwords – certifications a must. Should have knowledge of setting up ad campaigns
- Highly motivated given you will be donning 2 hats
- Should be able to carry out data analytics and draw out key insights - Proficient in Excel and data analysis
- Thorough knowledge of marketing principles, brand, product and service management
- Creative, and solution focused!
- Demonstrate organisational skills, flexibility, and ability to produce results in a fast-paced environment
- Strong bias for action and ability to prioritise with stakeholders
- Understanding and passion for e-commerce
- Understanding of basic business P&L, eCommerce business metrics and funnel
- Presentation Skills & Inter-personal Skills
The opportunities we have are perfect for highly motivated and talented candidates.
We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.
So QUiQ - PiQ – CliQ before the opportunity is missed.
