Coupang is hiring a

[쿠팡] CRM 마케팅 리더 (Loyalty & Customer Growth)


Company Introduction 

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. 

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.  

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 


Role Overview

CRM team creates actional and strategic plans to drive business results and make an impact in driving and amazing customer experience by being relevant to millions of customers and helping them to discover products they need on Coupang. The team is responsible for managing marketing campaign performance, optimizing current campaigns as well as conceptualizing and implementing new campaigns in conjunctions with Coupang leadership and business teams. Major role of CRM team is to analyze, leverage, and segment customer data and insights and translate them into targeted activities to drive acquisition, retention and incremental sales to Coupang.

With these in mind, the Sr. Manager Biz Marketing at CRM will be responsible for creating marketing plans for campaign activities including exhibition page planning, selecting product, and recommending campaigns themes to attract customers to convert. Campaign themes, exhibition page layouts, selections to showcase to customers, and customer flow to drive conversions are the actual and final output for this team. The team puts tremendous effort on measuring and analyzing the success (and failure) of each step of the campaigns.

The position requires an ability to iterate continuously and intelligently with an open mind on feedback and criticism from various stakeholder. This would be a great opportunity to learn how to build relationships and interactions with the customers based on immediate, and straightforward responses.


What You Will Do

  • Manage the strategic development of customer centric events, exhibition planning, creative development, and production of CRM campaigns.
  • Understand online consumer behavior and how to craft layouts and customer flows that are intuitive and drives product exploration and product conversion.
  • Drives the customer experience of customers to increase engagement and conversion of events.
  • Provide brief for customer driven promotional contents (event themes, banners designs, landing pages, etc.) to designers and event creators.
  • Develops new content and delivery of relevant communications, to maximize effectiveness and engagement.
  • Identifies opportunities to enrich the experiences of the customer to generate conversion and loyalty.
  • Contribute strategic thinking to our engagement and conversion strategies.


Basic Qualifications

  • BA/BS or higher degree in related area
  • At least 6+ years of relevant marketing experience.
  • Work well independently and be at the same time a good collaborative team player
  • Experience in understanding customer needs and create events and content that drive high customer experience
  • Track record in working in an environment with fast turnaround
  • Strong organizational skills, be self-motivated, confident, energetic, and creative
  • Motivated to continuously improve guides and standards


Preferred Qualifications

  • Experience and/or understanding in e-commerce industry.
  • Willingness to work independently and proactively in fast changing environment.

Recruitment Process and Others 

Recruitment Process 

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

  • This job posting may be closed prior to the stated end date for application if all openings are filled.     
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.     
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. 
  • Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. 

Privacy Notice  

Document Return Policy 

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.   
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act.  However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company.  In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company (Coupang Recruiting Team, Tower 730, 570 Songpa-daero, Songpa-gu, Seoul). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail.  Please be informed that the job applicant is required to pay the postage on the registered mail. 
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process.  If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 


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